Too many small-and mid-sized businesses offer gold-medal quality and service, yet struggle to pay their bills and stay in business. Their only missing component is Guerrilla Marketing, a method that puts energy where the dreams are. These 100 targeted weapons add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are absolutely cost-free, a bonanza that liberates cash flow. And there are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.

Jay Conrad Levinson reveals what he has learned from working in the trenches of some of the country’s largest ad agencies. He doesn’t stop at telling what small business owners and marketing directors should do; he shows them how—and he does so with contagious clarity and confidence.